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Beyond GDP, in practice

Gross domestic product (GDP) was never designed to measure wellbeing. Europe has accepted that in principle. Putting it into practice is slower work, and it looks different depending on who is doing it.


•      Businesses need to understand the real conditions of people in their operations and supply chains, and use that to decide where to act first. This is our main focus right now.


•      Governments and EU institutions can use social progress data to set priorities, judge policies and spend public money where it does the most good.


•      Civil society needs evidence it can use to hold decision-makers to account, from campaign groups and trade unions to local community organisations.

More About Us

More About Us

Our focus now: business


Companies report a great deal about their policies. They report much less about what is actually happening to workers and communities where they make and buy things.

New European rules on corporate due diligence ask firms to focus on the places where the risk to people is highest. To do that, you need a way to see where those places are. Today most companies are working it out from questionnaires and supplier self-assessments.

We think there is a better starting point. Beyond-GDP measurement has already shown what is possible for countries, judging progress only by outcomes in people's lives, such as health, safety, housing and rights. Money spent and promises made don't count. We are asking what a version of that thinking would look like for a company.

Help us build it

We are bringing together sustainability practitioners to decide what a company should be measured on when it comes to people's lives, from housing and safety to rights and access to education. If you work on human rights, supply chains or sustainability reporting, we'd like you in the room.


Companies report a great deal about their policies. They report much less about what is actually happening to workers and communities where they make and buy things.

New European rules on corporate due diligence ask firms to focus on the places where the risk to people is highest. To do that, you need a way to see where those places are. Today most companies are working it out from questionnaires and supplier self-assessments.

We think there is a better starting point. Beyond-GDP measurement has already shown what is possible for countries, judging progress only by outcomes in people’s lives, such as health, safety, housing and rights. Money spent and promises made don’t count. We are asking what a version of that thinking would look like for a company.

Help us build it

We are bringing together sustainability practitioners to decide what a company should be measured on when it comes to people’s lives, from housing and safety to rights and access to education. If you work on human rights, supply chains or sustainability reporting, we’d like you in the room.